The Good Customer

~BCBG - Oakridge Shopping Mall~

What gal doesn’t enjoy shopping for dresses? I made a visit to BCBG in Oakridge Mall yesterday with a friend… purely for moral support, of course. Unbeknownst to us, we arrived 20 minutes before closing. Feeling a bit rushed, we thought about heading elsewhere to continue the damage to our pocketbooks. One of the sales associates was very sweet… assured us that we would not be kicked out and even insisted that we take our time. Incidentally, the personnel had to stay late anyways… so they were not in a hurry to leave. Something so simple… an offer that was certainly not necessary… but much appreciated. The same associate was very attentive, offered suggestions, most importantly, was genuinely nice in her service towards us. I’ve always had good service at BCBG, but my customer experience on this visit was superb. 20 minutes in the dressing rooms… and 5 minutes thereafter, my girlfriend and I walked out with fabulous dresses.
 

 

Points of exceptional service:

• Was acknowledged and greeted within seconds of walking into the store
• Was offered to have a fitting room started within 3 minutes of holding a garment I had picked off the rack
• Was interested in how the garments fit, offered wearability suggestions, offered suggestions for accessories – exhibited knowledge of industry
• Lots of smiles, eye contact, and some jokes too…  – being personable is a must but being genuine is a plus
• Offered a garment bag for my dress
• Thanked us for our business – such a basic thing, but you would be surprised the number of times this has not occurred
• Wished us well – “have a great evening and dinner!” – not a big deal but she was obviously observant and noted our conversation about going out for dinner

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