
~Free VIA Sample + $1.00 off Coupon~
It is totally unfathomable that a coffee conglomerate like Starbucks would launch an instant coffee line…… until now. On Oct 02/09, Starbucks (US & Canada) officially launched VIA – instant coffee powder that can be dissolved in hot or cold liquids.
Prior to this launch, Starbucks had propagandized their “VIA Taste Challenge” from Oct 02/09 – Oct 05/09. Curious as to what this challenge was all about, I made a visit to Starbucks on Oct 02. When I approached the counter to make my order, I saw a thermos and some cups by the cash register. The counter staff did not offer me any coffee. I inquired if the thermos contained the “VIA” coffee. It was then that she made an effort to offer me a sample. Samples of the coffee and and coupons were only offered on request.
After a bit of research, I found out that the “taste challenge” was where you would sample a VIA and a regular Starbucks brew – to see if you could taste the difference. Sounds fun!
Determined to find a location that had the taste challenge – I made a visit to another Starbucks location. Stark difference from the last location. Did the challenge – picked the wrong coffee (thought the VIA was the brew). The staff at this location were very accommodating and did a great job to promote the product.
Usually receiving consistent service at Starbucks, I was quite surprised in the lack of consistency for the marketing of this product. Perhaps more training for the staff?
Free samples and a $1.00 off coupon for the VIA coffee is offered when you take the “challenge”. For those of you in the US – you also receive a free tall coffee.
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